Why stockists should choose electric underfloor heating

Why stockists should choose electric underfloor heating

Most builders, property developers and builders’ merchants will have already encountered the fast-rising demand for electric underfloor heating.

Homeowners and commercial property owners are seeking out electric underfloor heating as a way to reduce gas bills, warm their environment more efficiently and create a luxury feel.

Here at Amber, we have over 30 years’ experience in the electric underfloor heating industry, supplying the trade with efficient and effective underfloor heating systems.

We’ve taken a look at the different types of electric underfloor heating, their key benefits and why it is the right system to stock in your shop.

So, why stock electric underfloor heating?

Because demand is rising!

Recent trends show that electric underfloor heating is an increasingly desirable option for warming buildings.

Its discreet look, simple control system and cosy feel means it has become an exceedingly popular choice for all kinds of building projects – from new builds and self builds, to renovations and commercial constructions.

As the market for underfloor heating has grown, more and more wholesalers, distributors and kitchen, bathroom and tiling showrooms have started to stock a variety of different options for tradespeople to source for their projects.

What is electric (dry) underfloor heating?

There are two main types of underfloor heating – hydronic (wet) and electric (dry).

Wet underfloor heating systems use pipes beneath the floor which circulate hot water to distribute warmth around a room. The pipes are connected to a heat source – usually a central heating boiler or heat pump.

Electric underfloor heating systems use electrical wires or heating mats which are installed on top of insulation underneath the floor. The wires are connected to a mains supply and use a thermostat to monitor and control the temperature.

An electrical system is often preferred over a wet system – it is less bulky, reduces the need to raise the level of the floor and can be installed much quicker.

This ease and economy compared to a wet system are among many other benefits that have led to electrical systems being in high demand – and why, here at Amber, we’re passionate about supplying high quality dry underfloor heating solutions to the trade.

What are the different types of electric underfloor heating?

All electric underfloor heating uses heating elements to provide warmth beneath the floor. However, not all projects are the same and there are a number of different options to suit the needs of each situation.

Heating mats feature electric heating elements secured to strong self-adhesive mats which can be rolled out within or underneath flooring to provide even warmth. These are ideal for regular-shaped rooms.

Loose lay heating cables can be individually secured wherever they are needed. They are a popular choice for irregular-shaped areas with obstacles, such as bathrooms and kitchens.

Loose lay cables can be used with decoupling membranes. These are used to embed and secure heating cables for consistent heat distribution and are popular for their fast installation time.

As well as heating rooms, electric underfloor heating can be used for frost protection. Heating cables are laid under surfaces to prevent frost forming in dangerous areas, such as car parks, driveways and water pipes.

Different customers require different systems depending on their needs.

For example, a heating mat may be chosen to cover a large, open living space, whereas loose lay heating cables could be selected for trickier areas, such as around toilets or basins in a bathroom.

At Amber, we supply a range of different electric systems to suit the needs of any project.

Stocking a selection of different electric underfloor heating options provides variety for tradespeople choosing the best solution for their clients’ project.

What are the benefits of electric underfloor heating?

Cost effective

Electric underfloor heating systems can cost up to 40% less to run than conventional heating systems, such as gas centrally-heated radiators.

They have advanced energy-saving control features that help to keep costs lower.

Easy to install

Electric underfloor heating systems are designed for simple and fast installation.

They can be fitted in individual rooms and there is no need to connect them to an existing boiling or heating system.

Energy efficient

Underfloor heating warms a room more efficiently and consistently than traditional radiators.

While traditional radiators use convection currents to heat the air nearest to them – often leading to cold spots – electric underfloor systems use radiant heating to warm the room evenly from the ground up. 

Space saving

Underfloor heating is understated and unobtrusive.

Without bulky radiators or heaters imposing on an area, there is more space to live, making electrical underfloor heating particularly practical for smaller rooms.

Easy to use

With simple, independent thermostat controls, quickly warming a home with an electric system couldn’t be easier.

Plus, it is mostly maintenance free, providing years of hands-off heating.


The luxury of a warm floor under your feet is highly desirable.

Underfloor heating brings a cosy feel to any room, with more and more people opting for this extra level of comfort in their homes.

As more people seek out these benefits, it is likely that the growing electric underfloor heating trend will continue to soar.

Why is electric underfloor heating the future?

More people are turning to electric heating to warm their home. As a result, our underfloor heating solutions are in rising demand with the trade.

There are a number of reasons for this growth.

In 2022, the UK government made changes to Part L Building Regulations as part of their Net Zero target. This dictates that all new homes must produce 31% less carbon emissions than is currently acceptable.

This means more tradespeople are turning to energy efficient heating, often in the form of electric underfloor systems.

Additionally, electric systems are quick to install, easy to use and cost-effective, keeping bills down and allowing for freedom of design. With a variety of different options available, electric underfloor heating systems are a versatile choice for many customers.

Plus, they keep your toes warm – a comfort lots of people are looking to add to their living space!

Stocking electrical underfloor heating systems provides tradespeople with the efficient, consistent and luxurious heating solution they’re increasingly searching for. It helps them satisfy their clients’ needs – and keep up to date with changing regulations.

How can we help you?

Backed by over 30 years’ experience, here at Amber Underfloor Heating we supply highly efficient, effective and durable electric underfloor heating systems to tradespeople through wholesalers, distributers and kitchen, bathroom and tile showrooms.

Alongside our unique and comprehensive range of Amber branded products, we are also the leading supplier of DEVI products in the UK and Ireland.

To find out more about our range of electric underfloor heating solutions, click here to view the full Amber range.