New Product Launch
Sourcing and supplying to the market a quality product manufactured by the holders of the patent has been the main focus at Amber Underfloor Heating the past few months. With any new product launch it’s been a busy time for the retail account managers and marketing team. New product literature, social media campaign, photoshoots, and who doesn’t love a free giveaway. So now the account managers are out on the road armed with sales literature and samples visiting existing and new customers. And a new website is on the way!
The new Amber Decoupling Membrane is two products in one. Firstly, as a decoupling membrane guarding against movement in the sub floor which can cause tiles to crack and secondly as a heating cable carrier providing warmth to floors. The polypropylene membrane has rounded square shaped studs that form channels specially designed to embed and fasten electric heating cables. Coupled with the Amber Heating Cable the system is ideal for small or large installations and awkward areas within a property where flexibility is required. Depending on the cable spacing the cable can provide a power output for either primary or secondary heat.
Available in 5m and 15m rolls, the Amber Decoupling Membrane is a decoupling membrane of 5.5mm in thickness that does not require expansion joints in the screed before laying ceramic and natural stone tiles. It’s also a waterproof membrane when the Amber waterproofing tape and sealant is used. With the Amber heating cables available from 10m lengths to 165m lengths, we can cover any project area size.
Typically used in areas where the floor covering is tile, the system can also be used with varying floor coverings such as carpet, vinyl and timber floors. Full instructions, recommendations and technical information is provided with the product to ensure the correct installation and product care is taken.
With the industry seeing a 7% growth in the Underfloor Heating market this year, Amber Underfloor Heating is going from strength to strength only a couple of years after launch. Amber products are distributed exclusively through wholesalers, retailers and retail showrooms, providing underfloor heating mats, foils, cables, thermostats and now the decoupling system.
With over 30 years of experience, the team boasts a wealth of knowledge within the industry; and in recognition of the brands development over the past year, Amber was voted a finalist at the BMJ Awards at The Brewery, London for Best Heating Brand.
Amber Underfloor Heating is fully backed with a technical and design team who will be able to assist with all enquiries and offer a full design service if and when required by customers; all can be reached using the freephone telephone number and products ordered are dispatched on free next working day delivery with no minimum order.
For further information on Amber or to request an Account Manager visit, please call the sales team on 0800 056 0494 or email firstname.lastname@example.org